We have done Digital Printing before and decided to stop it because it was not generating profit unlike doing Silk screen printing jobs.
Below are factors why we were not successful:
- High Pricing - customers love cheap pricing but we cannot be generous to give discounts as the operation of Digital Printing is expensive. Materials are expensive, electricity, etc.
- Not suitable environment - Good spot is the most critical thing to ensure for it to be succesful because not getting enough customer is a big problem as the maintenance of your equiments is very expensive. If you are infront of school, markets or any places that people pass by then you will likely survive or even earn some profit.
- Design or Artwork is big headache - To get best print result, image quality is a must. So, you need to rework, redraw customer designs to make them happy. This kind of service will likely be free as adding it will really make customer go away for your pricing.
I have seen many digital t-shirt printing shops closed nearby but I have also seen some who are still there operating.
Please share your experience about Digital printing below..